Clarisonic Tries to Sell Men on $189 Device With Daring Social Media Ads

Men's personal care engendered a lot of skepticism and rhetorical backlash in the "metrosexual" era a decade ago, but it's been growing steadily anyway. Now L'Oreal USA's Clarisonic is pushing the envelope further by betting men can be persuaded to buy, or at least use, $189 "sonic cleansers" on their faces. "That's a huge wall to jump over," said Cheryl Ricketts, VP-U.S. marketing for Clarisonic. "We're trying to launch a new behavior. Men probably don't realize they need to wash Read more [...]

Clarisonic Tries to Sell Men on $189 Device With Daring Social Media Ads

Men's personal care engendered a lot of skepticism and rhetorical backlash in the "metrosexual" era a decade ago, but it's been growing steadily anyway. Now L'Oreal USA's Clarisonic is pushing the envelope further by betting men can be persuaded to buy, or at least use, $189 "sonic cleansers" on their faces. "That's a huge wall to jump over," said Cheryl Ricketts, VP-U.S. marketing for Clarisonic. "We're trying to launch a new behavior. Men probably don't realize they need to wash Read more [...]

Asegura Jorge Salinas no es metrosexual. Con Flor Rubio

');eIFD.close(); var s = eIFD.createElement('SCRIPT'); s.src = 'http://' + (eS2?eS2:eS1) +'/layers/epl-41.js'; eIFD.body.appendChild(s); if (!eS2) { var ss = eIFD.createElement('SCRIPT'); ss.src = 'http://ads.us.e-planning.net/egc/4/573a'; eIFD.body.appendChild(ss); } eplLL = true; return false; } } eplCheckStart(); function eplSetAdM(eID,custF) { if (eplCheckStart()) { if (custF) { document.epl.setCustomAdShow(eID,eplArgs.custom[eID]); } document.epl.showSpace(eID); } Read more [...]

What Happened to the Metrosexual Man?

Are labels just a way for insecure men to feel more manly? — A decade back, when the metrosexual term had begun to go mainstream, I’d listen to friends, self-proclaimed “manly men,” talk about their dislike for this new breed of man; the metrosexual. Some history — the term ‘metrosexual’ was coined by Mark Simpson in a UK newspaper in 1994, citing David Beckham as the poster boy for this movement. Merriam-Webster even has a definition. metrosexual:  a usually urban heterosexual Read more [...]

Adiós Metrosexual: Estudio afirma que chilenos buscan restaurar lo … – Radio Bío

Un reciente estudio acerca del consumidor chileno, muestra que los hombres necesitan volver a “sentirse machos”, lo que ha impulsado la creación de una oferta de productos dirigidos a él y orientados a recuperar su masculinidad. Experta en vestuario de la Universidad del Pacífico comenta los alcances que esto tiene en la industria de la moda. El Read more [...]

El hombre metrosexual quedó en el pasado

El metrosexual parece ir en franca retirada. Así al menos se desprende del estudio "ADN del Consumidor Chileno 2015" de la consultora Visión Humana, que muestra que existe una clara inclinación de la moda masculina por restaurar su esencia la varonil, en base a la necesidad que muestran los hombres de "volver a ser machos". Entre las características de esta tendencia, el estudio menciona Read more [...]

The ‘Urban Cool’ Dev Anand: Our Very First Metrosexual Hero

It was the fifties. It was the time of a newly independent, newly integrated, newly awakened India; an India no longer only of farms and villages, but of industries and cities too. Where a distinct urban identity was forming and fast catching national fancy. It was a time when stars like Prithiviraj Kapoor, Ashok Kumar and KL Saigal, between themselves, had established an earthy, virtuous and home-grown celluloid ‘hero’. It was the time when showman Raj Kapoor, was winning national and international Read more [...]

Apple’s metrosexual iPhone is catching on — with men

Guys, if you feel comfortable in your masculinity, Apple has a new iPhone color just for you: pink. With the debut of the iPhone 6, Apple has released a new color that one design expert calls “Kim Kardashian pink,” according to a Bloomberg story. And while pink continues to be a color associated strongly with women, early anecdotal online evidence suggests that many men are opting for the pink phone. One man’s twitter account noted that he had ordered the pink iPhone, as had 4 of his male friends. Read more [...]

Adiós metrosexuales, el “lumbersexual” salió del bosque

Aunque trabaje para una empresa de software parece recién salido del bosque: su barba es frondosa, usa botas y camisa de leñador. El hombre “lumbersexual” está desplazando con su estilo salvaje al metrosexual en el paisaje urbano. Su apelativo viene de “lumber” en inglés y sería en traducción literal “leñasexual”. Este leñador de la ciudad invade las calles de Brooklyn a Berlín, acallando a quienes proclamaban que el “normcore” —el vestirse sin un estilo particular— había Read more [...]

Ronnie Bardah on Jews; Women and Metrosexuality – Poker Update

Where are you currently? “I am in a house in one of the last Israeli cities on the Mediterranean side called Ashkelon. I have about 11 aunts and uncles here, and even more cousins, so I am hanging with them.” What is it about Israel that is so great? “Everything…the food, the people, and if you are coming for the first time you can go to Jerusalem to see the Holy City. Even if you aren’t religious you will still feel the energy going to see where Jesus was, and the old markets. There are Read more [...]