The Millwall of media buying turns metrosexual

From a relentless scrapper to an agency that offers free cuddles, Carat has turned into a very different beast over the last 18 months. It's a tale of our times, writes Dominic Mills. You know how Millwall fans feel about themselves: the more everyone hates them, the more they like it. Carat used to be the Millwall of media buyers. It revelled in it. Tough, ugly, them against the world. In fact, that was how most media buyers liked to portray themselves. Carat just took it further Read more [...]

If Defence Minister Sajjan sounds confused, blame his "effete metrosexual" boss

When Harjit Sajjan was appointed as Canada’s new defence minister, a lot of people were excited. Here was a real live warrior: first a police officer, then a combat soldier who served in Afghanistan. But since then, it’s been an anticlimax. Justin Trudeau told Barack Obama that Canada was going to pull out of our military contribution to the mission against the Islamic State terrorists, but three months later, our CF-18s are still there. What's going on? It was also humiliating that Canada Read more [...]

Metrosexual beauty on the rise across Asia – CosmeticsDesign

The male grooming sector is seeing a strong boost across Asia, thanks to the growing enthusiasm among male consumers for a meterosexual style. In a recent report by the The Telegraph in the UK , the trend was singled out as being particularly dominant already in Korea and Japan, and is now on the rise in China too.Indeed, figures from market research firm Mintel confirm that the size of the male facial skin care market Read more [...]

Alpha male Super Bowl 50 stuck with metrosexual Coldplay

CHARLESTON, S.C., Feb. 3, 2016 — While political junkies focus on South Carolina because of the race for the White House, the Carolinas are also ground zero for those who love football. The Carolina Panthers, led by phenom Cam Newton, are taking on the Denver Broncos in what may be Peyton Manning’s last rodeo. Super Bowl 50 features two teams with defenses that hit hard. This is what football is supposed to be about. Long before the very first Super Bowl, grown men named Vince Read more [...]

Goodbye, Mr Habitual – hello, Mr Metrosexual

Nevertheless, the most sought-after service is the traditional hot towel wet shave with a face massage that costs 300 yuan (£32). “Chinese men are increasingly interested in looking good,” said Zhu Liya, general manager of the barbershop’s Beijing branch. “More are now spending money on personal grooming services”. A man receives the manicure service in a beauty shop in Xuchang, Henan province Although the metrosexual phenomenon, which implies men spending heavily on grooming products, Read more [...]

Paris men’s shows: the highlights

Farewell hipster; the metrosexual is backLike a latter day David Beckham for millennials, Lewis Hamilton flew the flag for the unashamed metrosexual man at the Louis Vuitton show in a silk blush-toned bomber and matching blouse, shades firmly on even as the sun set. His style might veer towards the flamboyant, but at least - unlike most of his sportsman peers - it's never dull.The talked-about debutFormer creative director of Gieves Hawkes Jason Basmajian formalised his relationship with Cerruti Read more [...]

10 things we learnt at the men’s fashion shows in Paris

    Bid goodbye to bleak midwinter Forget the greiges and slurry tones of winter; next winter, cold snaps and Crayola brights go hand in hand. Berluti showcased a delicious medley of rust, caramel, indigo, cerulean, dusky lilac and, in the case of one coat, panels of soft raspberry and coral in suede and leather. Designer Alessandro Sartori was inspired by the Texan landscape in this standout collection. At Hermès, clothes came in contrasting salmon, biscuit, aquamarine, tobacco and periwinkle, Read more [...]

Goodbye, Mr Habitual. Hello, Mr Metrosexual

Nevertheless, the most sought-after service is the traditional hot towel wet shave with a face massage that costs 300 yuan (£32). “Chinese men are increasingly interested in looking good,” said Zhu Liya, general manager of the barbershop’s Beijing branch. “More are now spending money on personal grooming services”. A man receives the manicure service in a beauty shop in Xuchang, Henan province Although the metrosexual phenomenon, which implies men spending heavily on grooming products, Read more [...]

Confessions of a metrosexual — Personal preferences don’t require the approval of others

My hair has a slight greasiness to it. That’s probably the least attractive way to put it, but it’s true. As a matter of fact that’s the way I like it. I even spend $20 every month to keep it that way. It’s called pomade, and every day I spend precious minutes of my early morning meticulously combing it into my hair. I do this because when I don’t, my hair looks like the fur of a Chernobyl area bear that is suffering from some  serious genetic mutation. In short, it looks awful, Read more [...]